Experience
Fun
Everybody with a sweet tooth is attracted by colorful products and sweet taste. Combining fruity tastes and colors or using the sweetness of caramel or honey are sure winners for kids.
Indulgence
Indulgence retains a key role within food and beverage markets, whether for relaxation and reward or as part of a celebration. In those situations consumers are on the lookout for food with something exciting to it; food that offers a surprisingly different taste, texture or colour.
Authentic
Many consumers have become connoisseurs of chocolate. They are seeking distinctive and even exotic tastes. The origin of the ingredients has also become an important factor.
Health and well-being
Natural
More and more consumers are looking for delicious foods with a 100% natural character. Consumers who want an extra guarantee can rely on organic products.
Better4you
The last ten years have seen a growing awareness of nutritional matters among consumers. This is part of a general tendency to place greater value on our well-being and good health. Today, many consumers are more and better informed than ever. Therefore the food industry has to react and continue to develop products with reduced sugar and fat content.
Functional
“Let food be thy medicine and medicine be thy food,” said Hippocrates, the father of modern medicine, two-and-a-half thousand years ago. Concerns over cardiovascular diseases and other health issues are driving the emerging trends towards functional foods (eg omega-3 fatty acids, whole grains, anti-oxidants). There is also a growing trend for energizing products.
Convenience
Convenience is what every consumer is looking for when the time for mealtimes is short. Time pressure and hectic lifestyles are pushing demand for convenience-oriented products. Product formats are adapted for consumption on-the-go: portable packaging, individual portions…
