The knight with the noble heart
In 1982, Jacques Chocolaterie was acquired by Stollwerck. To keep pace with the growing success of its products, the factory was repeatedly expanded, the last time in 2004.
At the end of the 19th century, when Belgium was in industrial and commercial euphoria, Antoine Jacques founded Jacques Chocolaterie in 1896.
In 2005, Jacques – whose key visual is a knight – and Callebaut – Barry Callebaut’s traditional brand for consumer products in Belgium – were merged to combine the best of two worlds: the name awareness of Jacques with the recognized quality of Callebaut inside. The result is a strong brand for anyone with a sweet tooth, distinguished by authenticity, a pioneering spirit and conviviality.
In 2005, Jacques – whose key visual is a knight – and Callebaut – Barry Callebaut’s traditional brand for consumer products in Belgium – were merged to combine the best of two worlds: the name awareness of Jacques with the recognized quality of Callebaut inside. The result is a strong brand for anyone with a sweet tooth, distinguished by authenticity, a pioneering spirit and conviviality.
